Editorial Tips for Face2Face Makeup Awards 2019
The greatest motivation for creating a Face2Face Makeup Awards magazine after this years Beauty Expo Australia, is because having just one winner per category just doesn’t seem right when there is so much goodness created by everyone!
The photographic category is a perfect opportunity to purposefully grow your portfolio as a makeup artist. Like myself, I appreciate a deadline to squash procrastination… and if you are still on the fence about entering… you still have time!
5pm Monday August 12th is the deadline to register your place for every category. You register via the website.
You do not need to get your photographic entries in by this date!
Mounted Photographic entries are due in at the Reed Office by
5pm Wednesday 14th August.
For the few years… The Beauty Expo Australia have partnered with Kwik Kopy to reduce the stress of delivering your images competition ready without having to leave your home or pay postage costs to get your entry into the office on time. All the details are in the Face2Face Makeup Awards Brochure.
You can have your mounted Photographic Entry posted back to you if you include a pre-paid, self addressed envelope in with your entry! (Please read guidelines in brochure for all details)
And YES… once the winners have been announced on the Main Stage… you may visit the display wall and remove your own entry to take home if you are at the expo!
So… you’ve read all this and decided to enter after all.
Congrats! THIS is called living… jump in head first as two weeks is plenty of time to pull it all together if you get cracking now. What better motivation than being part of a wonderful competition culture as well as the first Face2Face Makeup Awards e-magazine! I’ve been involved in plenty of ‘last minute’ editorial shoots myself and sometimes the swiftness is what produces the best work - no time for those inner critics to talk us out of it or make us second guess those ideas - just jump right in and let your heart and instincts take over. You won’t regret it… your portfolio is about to expand and that’s always a good thing.
O.K. - So you know who is going to take the photo and where it will be shot. CHECK.
You have an idea of what makeup you would love to do. CHECK.
(a mood board is always a good idea so your photographer knows what kind of lighting/style you are creating! Mood boards helps everyone get on the same page.)
But how do you pick the right model?? Model choice is possibly the most important ingredient in your beauty shoot. And I’m NOT talking about finding a model that fits all the traditional beauty standards… those days are thankfully are leaving us… I’m talking about picking a model who suits your makeup ideas and who will bring life to your ideas!! This is a makeup competition after all! Quite often when shooting an editorial… I wait until I see the model in front of me before I finalise my makeup ideas as it’s their personality and features that ultimately give me clues as to what is going to create that beauty shot x-factor. And for this activity… YOU are your own creative director.
Recently I had a chance to chat to Amber from The Right Fit about any tips that she had for casting your beauty shoot.
I also posed questions about casting as if the competition was a real job.
Amber - “Know your audience and work back from that. Choose a face that resonates with your audience and your brand rather than the other way around. Also, take the time to review the talents portfolio and personality. You can gage this by utilising our chat feature and reading their reviews. Personality is often just as important as looks. You want somebody that is professional, easy to work with and creative. Some of the best shoots happen in collaboration so don't be afraid to tap into the models experience and creativity!”
Becca - The ‘brand’ you have chosen to work with might heavily lean on being inclusive, therefore casting a gender-fluid model could be fitting. Or what if your chosen ‘brand’ likes to cast a mature model? Or is a brand like Danessa Myricks that looks brilliant on ANY skin tone regardless of the amount of melanin within. (Shouldn’t all brands be like this anyway?) This isn’t a competition to find the makeup artist who can create the winning ‘template formula’ - (there is none!) - This is an opportunity to celebrate the dismantling of old fashioned beauty standards that is happening in today’s world and slaying some gorgeous makeup designs. It’s a chance to create something in your own vision… which isn’t always in a Makeup Artist’s experience.
** Also… a couple of artists have asked me if you have to use the makeup from the brand you ‘want to work with’ for competition purposes. NO! This isn’t necessary! The competition themes are hypothetical and you are free to use whatever is in your kit regardless of your ‘chosen brand’.
What is Amber’s tip for casting for your live competition?
www.theright.fit provides a robust overview of the talent. In addition, it allows you to video-cast which helps solve the issue of remote casting and or/time constraints. Also…Have a checklist of must haves and communicate this with prospective talent.
What are some tips for makeup artists who are low on budget but still want to enter the awards with an amazing model?
A - Not everyone has a big budget! This doesn't always mean the quality is low. However, you may have to utilise a model with a little less experience in the industry. Like any industry the more experienced models require higher pay. Don't let this scare you. Booking a fresh face has its advantages too.
When working with a small budget, just keep in mind fair pay. Fairness, minimum wage etc... should always be taken in account. Especially in the fashion/beauty industry where publicity surrounding supply chain transparency is growing in audience sentiment.
www.theright.fit provides guides for this but you can always check local award rates within your market.
Other Editorial Tips:
HAVE FUN with the whole process! Even if you’re rushing at last minute… enjoy creating and squash your doubts in as many moments as possible. Your confidence is all up to you.
Let go of perfection. No good can come from trying to find it. Go with the flow and do your best in each moment. Some of my favourite portfolio images were happy accidents.
If you are drowning in 10,000 ideas… pick your favourite and roll with that. The other ideas will still be there for other shoots.
Focus on your own shoot. Don’t pay any attention to anyone elses work, opinions or your imaginary pressures from judges. They wont know what they want to see until they see it either. Create images that you wish to see in the world.
Don’t be too hard on yourself. WE ARE ARTISTS and artists evolve, experiment, grow and tastes change all the time. Be an artist not a sheep. Follow what your heart wants… your heart is the only thing to impress at the end of the day.
Be a part of the editing process! Ask the photographer to involve you in selecting the final images and create your own beauty retouching notes. This is a normal process in most beauty editorial shoots… be the makeup artist until the end. Photographers love your input and it’s YOUR shoot after all xx Even if you choose to have zero retouching… sometimes erasing a flyaway hair can make all the difference x
Embrace the ‘fuck it’ mentality and listen to your inner guidance throughout the whole process. It’s the only way to build trust in your own abilities and this is certainly not the only beauty shoot you will ever do.This shoot is a piece to your body of work. Make it fit to your vision of who you are as an artist x
I’ve collated some of my favourite images from last years competition aside from the winning entry that really made my heart sing. It’s not about perfection… it’s all about the alchemy of the moment, the makeup, the mood, the lighting and the concept working together harmoniously.
I can’t wait to see the entries at this years Expo!
p.s. - please let me know if you’re one of the artists who didn’t include their name in the file name of their entry… I will add your credit x
p.p.s. If your work isn’t in this collection… don’t make that mean anything! This is a collection that fits well together as a whole x